Some companies filing complaints against search engines discuss

Advertising is the lifeblood of the lives of Internet search engines Google, Yahoo and Microsoft. And always, it is a source of difficulty.

Search engines are under legal attack for distributors to buy advertising linked to search the trademarks of their competitors or trademarks. For example, type “Allstate” in a Google search and one of the ads based on the text, it appears the State Farm, Allstate’s chief rival for cars and Home Insurance.

The sale of trademarks as keywords suspends search engines on the actions undertaken throughout the world that threaten their bottom lines. Google, which relies on advertising for most of its $ 10.6 billion in revenue, he said, was sued in six countries for violations of trademark law.

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