For more companies tap water location, location, location downtowns

The thought of the city is riddled with crime and working and fighting a ghost town east of the economy?

Look 180s, a company that seems true that for you the name in the opposite direction of the herd. It has its headquarters located inside the port of Baltimore, which could be a tourist area known, but it also has a 20% poverty rate from 50% and a high dropout rate of. 180s accessories sold, especially for sports such as gloves with a valve on new skiers in their hands warm. 180 Years appreciate the heat is here: The turnover of up to 14000% over the past six years, $ 47 million.

Then there CookTek. His factory pizza oven is so close to Chicago’s Cabrini-Green project, the cabinet CEO Robert Wolters said he could Hit a golf ball 350 metres from the terrace on the roof some of the most famous of the nation misery. CookTek revenue increased by 2400% during the last six years to more than $ 10 million in 2003. “Make sure the poorest of the city of the game. It’s been, where our plant is,” said Wolters, 37 “Five years ago, it was terrible: prostitutes, dealers, people under bridges. No city, you want after dark. ”

The success of CookTek and 180s is not in spite of their situation in the poorest areas of cities - is primarily because him. And they are not coincidental. If the initiative for the competitiveness of Inner City (ICIC) above, companies consider the downtown, he was surprised to find at least 7000 had already drawn the discovery and exploit them.

The series, a non-profit, the Harvard Professor Michael Porter, identifies 800 postcodes in the 100 largest cities, where unemployment and poverty were at least 50% higher than in the environment. In these districts, desperate 364 companies, rose an average of 866% in five years, until 2002, with an average of $ 17 million annual revenue.

So much for the downtown image as a business location Badlands.

Porter is a leading business author and guru of Competitive Strategy, a textbook in virtually every Business School in the world. He recommended the United Nations, including India and the conquest of Ecuador on a footing against the competitiveness of advanced economies. He is credited with helping to make the rich countries basque Spanish.

After 1992, the Los Angeles riots, he concluded that cities face economic challenges, especially those in the same way that poor nations, with one important exception: the cities sit in the middle of the most rich regions of the world, “he said.

Bruce Katz, director of the Brookings Institution Center on Urban and Metropolitan Policy, agrees, asking Porter’s urban revolutionary work: “The only question is not whether, but as many competing downtown.”

Many benefits

Moving on the outskirts of a company can offer many advantages. The interior cities are often served by companies and provide much more consumer purchasing power per square kilometre. They are closer to major airports and highways. They are a source of labour motivated and loyal, in many cases not be used to get fair wages paid.

But this is not to say, as 180s are in downtown in search of a cheap labour. On 9 years, the company’s success rests on the sale of products with high margins of $ 19.99 slight ear Bouillotte that competition against $ 4 earmuffs. But with margins, Gette The CHAIRMAN said Brian, there is no possibility of 180s, making the USA and competition, so that production paging China.

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